Hot Gimmicky Schemes: Calculators

Okay, who will seriously buy this and not be over the age of 30 and creepily single?

According to a release from Bandai and Sharp, a new calculator will be hitting Japan’s shelves in March. It won’t support trigonometric equations; it won’t computate cubic roots; but it does have President Shima Kosaku (and a cellphone strap).

Stop right there. Sharp is making a calculator, where the only saving grace is that it comes with a small cellphone strap? They’re expecting people to pay 3500 yen (about $42) for this?

All this just to cover declining calculator sales? Bravo. Whatever happened to building innovative products people want to buy for utility? All this is, is an EL-339HB with some gimmicky art work pasted on.

2020 Japanese Culture Guide

2020 Japanese Culture Guide

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