Why candidates shouldn’t ignore Asian American voters

Asians and Pacific Islanders (APIs) are a fast-growing population and as a voting bloc, their numbers have nearly doubled since 2000, but political candidates continue to ignore them, according to a new study.

APIs are the fastest growing population in the United States, having outpaced Hispanic growth in 2012. In terms of political power, the API electorate nearly doubled to 3.9 million voters between 2000 to 2012, according to a poll of 1,337 registered Asian American voters by Asian Americans Advancing Justice.

The study highlighted several characteristics of this increasingly powerful electorate.

1. About a third (27 percent) of about 4 million API voters are “up for grabs.” “The largest group is ‘independent,’ or ‘don’t know,’” the survey found, “while among partisans, Democrats have a 2 to 1 advantage.” The results are similar to findings in 2012, with one big difference: “There’s a stronger identification with Democrats among women in 2014 than in 2012,” according to the study,

2. Asian American voters tend to favor Democrats on key issues. “The Democratic advantage is strongest on health care, income inequality, moderate gun control, immigration and smallest on taxes.” Republicans, on the other hand, are seen as stronger on national security. Notably, Vietnamese Americans by far find national security a “very important issue” at 72 percent, followed by Korean Americans at 56 percent.

3. The role of ethnic media is a crucial source of information for API voters. Since API voters have the highest rates of limited English proficiency, (35 percent) and since 77 percent speak another language other than English at home, many rely on ethnic media to get their primary source of information. Vietnamese Americans lead among the groups at 61 percent followed by Chinese Americans at slightly over half, Korean Americans at just over a third.

4. As a group, API voters favor Democrats in U.S. House races.  Asian Indians emerged as the group with highest Democratic Party favorability at 68 percent, whereas Korean Americans leaned toward GOP candidates more than half the time, followed by Vietnamese Americans at 45 percent. But, there are two exceptions. “The two parties are evenly matched among Chinese Americans and Republican candidates hold an advantage among Vietnamese American voters,” according to the report.

5. Voter enthusiasm is the same as before. Overall, women are not as enthusiastic as they were last election, and Vietnamese American voters and Republicans are the most enthusiastic this time around.

“In elections to come, it is clear Asian Americans and Pacific Islanders will have the opportunity to influence positive change,” the study noted. “By 2025, APIs will make up five percent of the national electorate and by 2044, the group will constitute 10 of the national electorate.”

This year, Asian American votes can also matter in battleground states. In competitive races, the API vote could mean the margin of victory. In Virginia, for instance, Asian Americans make up about 10 percent of eligible voters, and in Nevada, that number is about 11 percent, according to AAJC. “In 60 House races in the midterm elections, Asian Americans make up more than 8 percent of the district’s citizen voting age population,” the study noted.

In May of 2014, Slate.com published a story with maps that got policy wonks talking. Entitled “Tagalog in California, Cherokee in Arkansas,” it showed how counterintuitive it might be for Americans to guess who’s where in America. Under the section of “Most common Language Spoken Other Than English and Spanish,” (in other words, the third most popular