From advertising your event, to placing a classified ad or remembering your loved one with an obituary, please contact us to reach the Japanese American community.

Media Kit / Rates

We bring the news to Japanese American and Asian American communities from Sacramento to Fresno, San Francisco to Los Angeles.

A few quick facts:

  • The Nichi Bei News is the only Japanese American biweekly publication in Northern California.
  • The Nichi Bei News was formed by the Nichi Bei Foundation, which consists of former staff of the Nichi Bei Times, community leaders and media industry professionals.
  • The Nichi Bei News is recognized as the natural successor to the historic Nichi Bei Times, whose legacy stretches back to 1899. Due to the trust and loyalty of its readers, the Nichi Bei Weekly, which preceeded the Nichi Bei News, regained the same number of Times subscribers within three months of its opening in September 2009.
  • Japanese Americans are a highly educated sector of the population, with above-average incomes.
  • The Nichi Bei News has a remarkable team of contributing writers and popular columnists. Our special issues cover culturally significant events such as Obon, the Cherry Blossom Festival and the New Year.

Ad Rates

For our regular issues, we offer ad space in both our print publication and digital edition in the following sizes:

30% off30% off30% off30% off
AdBWColor12x (BW)12x (Color)27x (BW)27x (color
Full page$1500$1750$1134$1,280$932$1,071
Half Page$760$1010$592$737$479$618
1/4 Page$470$620$371$459$298$381
Biz Card$90$165$77$121$59$101
Ad Sizes 
Full Page9.75″ W x 13.00″ H
Half Page9.75″ W x 6.25″ H
1/4 Page5.75″ W x 6.25″ H
Business Card3.75″ W x 2.00″ H
NB13.75″ W x 6.25″ H
NB23.75″ W x 4.10″ H
NB31.82″ W x 4.10″ H
NB41.82″ W x 2.00″ H

Position Premiums Position premiums only applicable to full and half page ad sizes: -Back Page 30% – Inside Front 25% – Inside Back 25%

  • All rates are per insertion.
  • Rates for the New Year’s Edition and Obon and Summer Festivals Guide are higher and included in the multi-issue contract.
  • Japanese Culture and Cherry Blossom Festivals Guide is not included.
Online Advertising Rates (in pixels)Rate/Month
970 x 90$750
300 x 250$250
300 x 170$170
300 x 100$100

Download our 2024 Media Kit for detailed submission requirements, rates and deadlines.

For info on special issue pricing, annual contracts and specific inquiries, contact our advertising team at